Everything You Need To Know About Starbucks Coffee Company
The first Starbucks store opened in 1971 in Pike Place Market in Seattle by two teachers and a write, and was named Starbucks Coffee, Tea and Spices. Starbucks was supplying many restaurants with coffee by 1982.
The first international Starbucks opened in Japan in 1996.
Starbucks does not financially support religious or political activities or engage in those activities, and an employees beliefs have no connection to the company.
Starbucks took in about $11 billion last year from 60 million customers.
Starbucks just enjoyed its best fiscal quarter in its forty-year history. 2011 Starbucks growth is forecasted to be about sixteen percent followed by an eighteen percent growth in 2012.
Profits at Starbucks profits climbed about forty-four percent in the first fiscal quarter that ended January 2 of 2011 compared to that same quarter the previous year. Total profits were $346.6 million which was 45 cents per share, and this beat the Wall Street estimate of 39 cents.
Starbucks’ company is named after Captain Ahab’s coffee drinking first mate in Herman Melville’s epic Moby Dick.
Starbuck Coffee Culture in 2011 – Have You Seen the New Starbucks Logo?
Starbucks sells coffee beverages including espresso coffee drinks such as mochas, caffe lattes and cappuccinos along with various fruit juices, bottled water, food items and coffee brewing equipment.
Starbucks celebrated its 40th birthday in March of 2011 and unveiled a new logo as well as a variety of new products including their Tribute coffee blend, cocoa cappuccino and miniature “Petite” baked products.
The single serve coffee market offers specialty coffee (Arabica coffee) and specialty coffee brewing systems that produce one cup of coffee at a time.
Are You a Starbuck Connoisseur?
Starbucks has stated its intentions to make a large move into the single serving coffee market including single serve brewing machines. This is a market currently dominated in the United States by Green Mountain Coffee Roasters and their Coffee K-Cups.
There are approximately 17,000 Starbucks stores in 55 countries, and 11,000 of the stores are in North America. This makes Starbucks the world’s largest coffee chain.
The relatively new Via instant coffee product is offered in Starbucks stores as well as 30,000 other locations. Via has already generated more than $200 million and the technology used to create it, according to the company, will be used to create other products in the near future.
The new Starbucks logo eliminates the words Starbucks coffee and features the siren or mermaid more prominently. This mermaid recalls the early seafaring coffee traders and the design comes from a 16th century Norse woodcut.
Some new introductions by Starbucks include EGifting on Facebook and mobile payment apps. Starbucks has become increasingly involved in digital and social media.
To stop the loss of customers to local coffee shops offering free internet, Starbucks began offering free wireless internet in all of its cafes last year.
Starbucks runs an Entertainment division which sells music, films and books. Starbucks also sells ice cream available in supermarkets.
Starbucks provides its Seattle’s Best brand coffees to Subway restaurants and Burger King restaurants.
Starbucks FAQ – 2011 Starbuck Coffee Information
Starbucks has about 160,000 employees, who are known as “partners.”
Starbucks has as their Mission Statement the goal of inspiring and nurturing the human spirit, “one person, one cup and one neighborhood at a time.”
Starbucks has announced plans to increase the number of products it offers on grocery store shelves and also in large stores such as Walmart and Target.
Starbucks stock was first made available at an Initial Public Offering in 1992 and listed on the NASDAQ stock exchange.
There are more than 7,000,000 shareholders of Starbucks stock.
Starbucks stock climbed about forty-five percent in 2010, and has risen nearly 500% since a low of near $7 in November of 2008.
Starbucks FAQ – Learning About the Starbuck Phenomenon in 2011
The current CEO of Starbucks, Howard Schultz, was the director of retail operations and marketing in 1983 when he visited Milan, Italy and noticed how popular espresso bars were. This led him to test the concept in Seattle, Washington and soon led to the rapid expansion of Starbucks throughout the United States.
As part of its 40th birthday celebration in March of 2011, Starbucks unveiled a new premium coffee blend called Tribute in both whole bean form and instant coffee form.
Also unveiled as part of the 40th anniversary was a new cocoa cappuccino and a variety of micro-sized baked foods known as Starbucks Petites including whoopee pies, miniature cupcakes and cake pops.
During the economic recession Starbucks shut down nine hundred stores and enacted changes to provide a leaner and more efficient operation and focus on growth in unsaturated markets while removing underperforming stores.
FAQ About the Starbuck Phenomenon – Changing American Culture One Cup at a Time
Currently Starbucks has plans to open another thousand stores in China and will soon start opening Starbucks in India. Starbucks increased its China sales 300% from 2005 to 2009 and maintains a seventy percent market share in the country.
Starbucks recently ended its partnership with Kraft Foods, the company that previously distributed Starbucks coffee in grocery stores, after a legal battle over ending the relationship.
2011 Starbuck Coffee Information
Starbucks serves, exclusively, the higher grade Arabica coffee.
Starbucks has been dealing with increasing prices of green coffee beans (unroasted coffee beans) on the world market. Starbucks hopes to hold off as long as possible in implementing any price increases, and this is helped by the fact that the company has already purchased all of the coffee beans it will need for 2011 and into 2012.
Companies competing with Starbucks in various aspects include Green Mountain Coffee Roasters Peet’s, Caribou Coffee and even McDonalds which now offers premium coffee products.
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